The major gift solicitation process for a nonprofit involves identifying, cultivating, and soliciting high-capacity donors who can make significant contributions to advance the organization’s mission. It begins with researching and prioritizing prospective donors based on their giving history, capacity, and alignment with the nonprofit’s goals. Cultivation is key for building relationships through personalized communication, engagement opportunities, and demonstrating impact. Once a strong connection is established, a tailored ask is made, often in person or through a meaningful proposal that aligns the donor’s interests with a specific funding need. Stewardship follows, ensuring donors feel valued through recognition, updates, and ongoing engagement to foster long-term support. The process relies on thoughtful strategy, relationship-building, and clear communication to secure transformative gifts.

Rosemoor will manage your major gift solicitation process and help you build a pipeline of prospective donors, ensuring efficiency and accountability. We will oversee prospecting, track donor research, engage touchpoints, and administer solicitation readiness in a structured online data system. We prioritize prospects, schedule cultivation steps, and coordinate a steady flow of solicitation meetings for your executive director (ED), and board members, based on monthly goals, such as a desired number of asks per month. By aligning the ED’s availability with the pipeline’s most promising opportunities, Rosemoor ensures consistent donor outreach while avoiding gaps or overload. Regular pipeline reviews help adjust strategies, track progress toward revenue targets, and maintain momentum in securing major gifts. This disciplined approach maximizes the ED’s time and increases the likelihood of successful solicitations.